""Does your backyard nurture loyal customers?": The role of personal ..."

Qingqing Bi, Doug Vogel (2012)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2013-01-29

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Qingqing Bi, Doug Vogel:
"Does your backyard nurture loyal customers?": The role of personal reciprocity in the relationship between satisfaction with an e-retailer sponsored virtual community and customer loyalty. AMCIS 2012

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