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"Assessing the Impact of Ad Characteristics on Consumer Behavior and ..."
Yigit Topoglu et al. (2021)
- Yigit Topoglu, Jan Watson, Jintao Zhang, Hongjun Ye, Rajneesh Suri, Hasan Ayaz:
Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity. AHFE (1) 2021: 157-165
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