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"Assessing the Impact of Ad Characteristics on Consumer Behavior and ..."

Yigit Topoglu et al. (2021)

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DOI: 10.1007/978-3-030-80285-1_20

access: closed

type: Conference or Workshop Paper

metadata version: 2021-08-24

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  dblp key:
  - conf/ahfe/TopogluWZYSA21
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  - https://dblp.org/rec/conf/ahfe/TopogluWZYSA21
Yigit Topoglu, Jan Watson, Jintao Zhang, Hongjun Ye, Rajneesh Suri, Hasan Ayaz:
Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity. AHFE (1) 2021: 157-165

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