"Harnessing Social Media Lead Users for Product Innovation: A Comparative ..."

Yuhao Zhao, Libo Liu (2024)

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type: Conference or Workshop Paper

metadata version: 2025-01-06

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Yuhao Zhao, Libo Liu:
Harnessing Social Media Lead Users for Product Innovation: A Comparative Analysis with E-commerce Buyers Using Large Language Models. ACIS 2024

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