"Theory and Practice in Multi Channel E Commerce Strategies: A case study ..."

Mary Tate, Beverley G. Hope, Brent Coker (2004)

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type: Conference or Workshop Paper

metadata version: 2024-05-21

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Mary Tate, Beverley G. Hope, Brent Coker:
Theory and Practice in Multi Channel E Commerce Strategies: A case study of an apparel and home-ware retailer. ACIS 2004

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