"How to be a Good 'Frand' in China: an Exploratory Study of Effective ..."

Mary Tate et al. (2015)

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type: Conference or Workshop Paper

metadata version: 2024-05-16

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Mary Tate, Hongzhi Gao, Hongxia Zhang, David Johnstone:
How to be a Good 'Frand' in China: an Exploratory Study of Effective Social Media Behaviours for Foreign Brands. ACIS 2015: 128

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