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"The Impact of Human Brand Image Appeal on Visual Attention and Purchase ..."

Young Wook Seo, Seong Wook Chae, Kun Chang Lee (2012)

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DOI: 10.1007/978-3-642-28493-9_1

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-29

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  dblp key:
  - conf/aciids/SeoCL12
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Young Wook Seo, Seong Wook Chae, Kun Chang Lee:
The Impact of Human Brand Image Appeal on Visual Attention and Purchase Intentions at an E-commerce Website. ACIIDS (3) 2012: 1-9

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