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"Will B2C e-commerce developed in one cultural environment be suitable for ..."
Qi-Ying Su, Carl Adams (2005)
- Qi-Ying Su, Carl Adams:
Will B2C e-commerce developed in one cultural environment be suitable for another culture: a cross-cultural study between amazon.co.uk (UK) and dangdang.com (China). ICEC 2005: 236-243
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