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"Understanding shoppers' channel perception and attitude: an analysis of ..."

Hsin-Hui Lin et al. (2012)

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DOI: 10.1145/2346536.2346579

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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  dblp key:
  - conf/ACMicec/LinWTF12
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Hsin-Hui Lin, Yu-Min Wang, Wei-Chun Tai, Yi-Ling Fan:
Understanding shoppers' channel perception and attitude: an analysis of online and retail channels. ICEC 2012: 219-226

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