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"Value proposition and social proof in online deals: an exploratory study ..."

Naveen Amblee, Tung X. Bui (2012)

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DOI: 10.1145/2346536.2346596

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Naveen Amblee, Tung X. Bui:
Value proposition and social proof in online deals: an exploratory study of Groupon.com. ICEC 2012: 294-300

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