"Chapter 15 Marketing-mix models."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Hubert Gatignon (1993)

> Home

Details and statistics

DOI: 10.1016/S0927-0507(05)80038-6

access: closed

type: Part in Book or Collection

metadata version: 2020-05-11

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - books/el/93/Gatignon93
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/books/el/93/Gatignon93
Hubert Gatignon:
Chapter 15 Marketing-mix models. Marketing 1993: 697-732

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.