"Profiling of Customers and Consumers - Customer Loyalty Programmes and ..."

Meike Kamp, Barbara Körffer, Martin Meints (2008)

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DOI: 10.1007/978-1-4020-6914-7_11

access: closed

type: Part in Book or Collection

metadata version: 2017-05-16

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Meike Kamp, Barbara Körffer, Martin Meints:
Profiling of Customers and Consumers - Customer Loyalty Programmes and Scoring Practices. Profiling the European Citizen 2008: 201-215

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