BibTeX record journals/mansci/YeAH15

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@article{DBLP:journals/mansci/YeAH15,
  author       = {Shengqi Ye and
                  G{\"{o}}ker Aydin and
                  Shanshan Hu},
  title        = {Sponsored Search Marketing: Dynamic Pricing and Advertising for an
                  Online Retailer},
  journal      = {Manag. Sci.},
  volume       = {61},
  number       = {6},
  pages        = {1255--1274},
  year         = {2015},
  url          = {https://doi.org/10.1287/mnsc.2014.1915},
  doi          = {10.1287/MNSC.2014.1915},
  timestamp    = {Fri, 18 Sep 2020 15:06:02 +0200},
  biburl       = {https://dblp.org/rec/journals/mansci/YeAH15.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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