BibTeX record journals/mansci/KrishnaR09

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@article{DBLP:journals/mansci/KrishnaR09,
  author       = {Aradhna Krishna and
                  Uday Rajan},
  title        = {Cause Marketing: Spillover Effects of Cause-Related Products in a
                  Product Portfolio},
  journal      = {Manag. Sci.},
  volume       = {55},
  number       = {9},
  pages        = {1469--1485},
  year         = {2009},
  url          = {https://doi.org/10.1287/mnsc.1090.1043},
  doi          = {10.1287/MNSC.1090.1043},
  timestamp    = {Tue, 30 Jun 2020 11:40:20 +0200},
  biburl       = {https://dblp.org/rec/journals/mansci/KrishnaR09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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