BibTeX record journals/informs/FengBP07

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@article{DBLP:journals/informs/FengBP07,
  author    = {Juan Feng and
               Hemant K. Bhargava and
               David M. Pennock},
  title     = {Implementing Sponsored Search in Web Search Engines: Computational
               Evaluation of Alternative Mechanisms},
  journal   = {{INFORMS} Journal on Computing},
  volume    = {19},
  number    = {1},
  pages     = {137--148},
  year      = {2007},
  url       = {https://doi.org/10.1287/ijoc.1050.0135},
  doi       = {10.1287/ijoc.1050.0135},
  timestamp = {Wed, 14 Jun 2017 20:37:03 +0200},
  biburl    = {https://dblp.org/rec/bib/journals/informs/FengBP07},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
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