BibTeX record journals/ijecommerce/JansenSZ11

download as .bib file

@article{DBLP:journals/ijecommerce/JansenSZ11,
  author    = {Bernard J. Jansen and
               Kate Sobel and
               Mimi Zhang},
  title     = {The Brand Effect of Key Phrases and Advertisements in Sponsored Search},
  journal   = {Int. J. Electronic Commerce},
  volume    = {16},
  number    = {1},
  pages     = {77--106},
  year      = {2011},
  url       = {https://doi.org/10.2753/JEC1086-4415160103},
  doi       = {10.2753/JEC1086-4415160103},
  timestamp = {Tue, 06 Jun 2017 22:25:13 +0200},
  biburl    = {https://dblp.org/rec/bib/journals/ijecommerce/JansenSZ11},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
a service of Schloss Dagstuhl - Leibniz Center for Informatics