BibTeX record journals/dss/GopalLS11

download as .bib file

@article{DBLP:journals/dss/GopalLS11,
  author       = {Ram D. Gopal and
                  Xinxin Li and
                  Ramesh Sankaranarayanan},
  title        = {Online keyword based advertising: Impact of ad impressions on own-channel
                  and cross-channel click-through rates},
  journal      = {Decis. Support Syst.},
  volume       = {52},
  number       = {1},
  pages        = {1--8},
  year         = {2011},
  url          = {https://doi.org/10.1016/j.dss.2011.04.002},
  doi          = {10.1016/J.DSS.2011.04.002},
  timestamp    = {Thu, 20 Feb 2020 17:55:16 +0100},
  biburl       = {https://dblp.org/rec/journals/dss/GopalLS11.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.