BibTeX record journals/cais/RossoJ10

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@article{DBLP:journals/cais/RossoJ10,
  author       = {Mark A. Rosso and
                  Bernard J. Jansen},
  title        = {Brand Names as Keywords in Sponsored Search Advertising},
  journal      = {Commun. Assoc. Inf. Syst.},
  volume       = {27},
  pages        = {6},
  year         = {2010},
  url          = {https://doi.org/10.17705/1cais.02706},
  doi          = {10.17705/1CAIS.02706},
  timestamp    = {Fri, 10 Jun 2022 10:35:07 +0200},
  biburl       = {https://dblp.org/rec/journals/cais/RossoJ10.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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