BibTeX record conf/whiceb/PengXPQ14

download as .bib file

@inproceedings{DBLP:conf/whiceb/PengXPQ14,
  author       = {Jianping Peng and
                  Wenbin Xiao and
                  Le Peng and
                  Jing Quan},
  title        = {An Explorative Study of the Effectiveness of Mobile Advertising},
  booktitle    = {The Thirteenth Wuhan International Conference on E-Business, {WHICEB}
                  2014, Wuhan, China, May 31 - June 1, 2014},
  pages        = {23},
  publisher    = {Association for Information Systems},
  year         = {2014},
  url          = {http://aisel.aisnet.org/whiceb2014/23},
  timestamp    = {Thu, 02 Mar 2023 13:59:18 +0100},
  biburl       = {https://dblp.org/rec/conf/whiceb/PengXPQ14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.