BibTeX record conf/icis/KochB15

download as .bib file

@inproceedings{DBLP:conf/icis/KochB15,
  author       = {Oliver Francis Koch and
                  Alexander Benlian},
  editor       = {Traci A. Carte and
                  Armin Heinzl and
                  Cathy Urquhart},
  title        = {Designing Viral Promotional Campaigns: How Scarcity and Social Proof
                  Affect Online Referrals},
  booktitle    = {Proceedings of the International Conference on Information Systems
                  - Exploring the Information Frontier, {ICIS} 2015, Fort Worth, Texas,
                  USA, December 13-16, 2015},
  publisher    = {Association for Information Systems},
  year         = {2015},
  url          = {http://aisel.aisnet.org/icis2015/proceedings/eBizeGov/3},
  timestamp    = {Tue, 29 Sep 2020 09:39:44 +0200},
  biburl       = {https://dblp.org/rec/conf/icis/KochB15.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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