BibTeX record conf/ecis/SchlangenottoK16

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@inproceedings{DBLP:conf/ecis/SchlangenottoK16,
  author       = {Darius Schlangenotto and
                  Dennis Kundisch},
  title        = {Read this Paper! {A} field Experiment on the Role of a Call-to-Action
                  in Paid Search},
  booktitle    = {24th European Conference on Information Systems, {ECIS} 2016, Istanbul,
                  Turkey, June 12-15, 2016},
  pages        = {Research Paper 63},
  year         = {2016},
  url          = {http://aisel.aisnet.org/ecis2016\_rp/63},
  timestamp    = {Sat, 12 Nov 2016 17:38:24 +0100},
  biburl       = {https://dblp.org/rec/conf/ecis/SchlangenottoK16.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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