BibTeX record conf/ecis/JainMA10

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@inproceedings{DBLP:conf/ecis/JainMA10,
  author       = {Vikas Jain and
                  Vishal Midha and
                  Animesh Animesh},
  editor       = {Patricia M. Alexander and
                  Marita Turpin and
                  Jacobus Philippus van Deventer},
  title        = {Whose Click Fraud Data Do You Trust? Effect Of Click Fraud On Advertiser's
                  Trust And Sponsored Search Advertising Decisions},
  booktitle    = {18th European Conference on Information Systems, {ECIS} 2010, Pretoria,
                  South Africa, June 7-9, 2010},
  pages        = {73},
  year         = {2010},
  url          = {http://aisel.aisnet.org/ecis2010/73},
  timestamp    = {Fri, 30 Dec 2022 11:13:31 +0100},
  biburl       = {https://dblp.org/rec/conf/ecis/JainMA10.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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