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P. B. Seetharaman

P. B. (Seethu) Seetharaman

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Journal Articles

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2022
[j5]
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  - journals/mansci/CosgunerS22
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Koray Cosguner, P. B. (Seethu) Seetharaman:
Dynamic Pricing for New Products Using a Utility-Based Generalization of the Bass Diffusion Model. Manag. Sci. 68(3): 1904-1922 (2022)
2018
[j4]
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Koray Cosguner, Tat Y. Chan, P. B. (Seethu) Seetharaman:
Dynamic Pricing in a Distribution Channel in the Presence of Switching Costs. Manag. Sci. 64(3): 1212-1229 (2018)
2017
[j3]
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Koray Cosguner, Tat Y. Chan, P. B. (Seethu) Seetharaman:
Behavioral Price Discrimination in the Presence of Switching Costs. Mark. Sci. 36(3): 426-435 (2017)
2009
[j2]
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P. B. Seetharaman, Hai Che:
Price Competition in Markets with Consumer Variety Seeking. Mark. Sci. 28(3): 516-525 (2009)
2008
[j1]
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Rakesh Niraj, Vineet Padmanabhan, P. B. Seetharaman:
Research Note - A Cross-Category Model of Households' Incidence and Quantity Decisions. Mark. Sci. 27(2): 225-235 (2008)

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