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Murali K. Mantrala

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2022
[j4]
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Efthymia Symitsi, Raphael N. Markellos, Murali K. Mantrala:
Keyword portfolio optimization in paid search advertising. Eur. J. Oper. Res. 303(2): 767-778 (2022)
2019
[j3]
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Divya Anand, Murali K. Mantrala:
Responding to disruptive business model innovations: the case of traditional banks facing fintech entrants. J. Bank. Financial Technol. 3(1): 19-31 (2019)
2001
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  - journals/interfaces/MantralaR01
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Murali K. Mantrala, Surya Rao:
A Decision-Support System that Helps Retailers Decide Order Quantities and Markdowns for Fashion Goods. Interfaces 31(3-Supplement): S146-S165 (2001)
1999
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Murali K. Mantrala, Kalyan Raman:
Demand uncertainty and supplier's returns policies for a multi-store style-good retailer. Eur. J. Oper. Res. 115(2): 270-284 (1999)

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