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Kai Wehmeyer
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Journal Articles
- 2009
- [j4]Kai Wehmeyer, Alexander Kipp, Kai Riemer:
Managing the process of channel alignment: Model-driven strategy development in a multinational corporation. Bus. Process. Manag. J. 15(1): 48-73 (2009) - 2008
- [j3]Kai Wehmeyer:
User-device attachment - scale development and initial test. Int. J. Mob. Commun. 6(3): 280-295 (2008) - 2006
- [j2]Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein:
Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels. Inf. Syst. E Bus. Manag. 4(2): 187-216 (2006) - 2005
- [j1]Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein:
Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry. Int. J. Electron. Commer. 10(2): 85-122 (2005)
Conference and Workshop Papers
- 2007
- [c6]Kai Wehmeyer:
Mobile Ad Intrusiveness - The Effects of Message Type and Situation. Bled eConference 2007: 6 - [c5]Kai Wehmeyer, Alexander Kipp, Kai Riemer:
Managing the Process of Multi Channel Alignment - The Case of a Large Multinational Corporation. Bled eConference 2007: 35 - [c4]Kai Wehmeyer:
Assessing Users' Attachment to Their Mobile Devices. ICMB 2007: 16 - 2005
- [c3]Claas Müller-Lankenau, Kai Wehmeyer:
Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach. Bled eConference 2005: 35 - [c2]Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein:
Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels. Wirtschaftsinformatik 2005: 171-190 - 2004
- [c1]Stefan Klein, Claas Müller-Lankenau, Kai Wehmeyer:
Developing A Framework For Multi Channel Strategies . An Analysis Of Cases From The Grocery Retail Industry. Bled eConference 2004: 9
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