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ORCIDKwiseok Kwon
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2010 – 2019
- 2012
[j11]Kwiseok Kwon, Cookhwan Kim:
How to design personalization in a context of customer retention: Who personalizes what and to what extent? Electron. Commer. Res. Appl. 11(2): 101-116 (2012)- [j10]Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang:
How to select search keywords for online advertising depending on consumer involvement: An empirical investigation. Expert Syst. Appl. 39(1): 594-610 (2012) - [j9]Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang:
An empirical study of the structure of relevant keywords in a search engine using the minimum spanning tree. Expert Syst. Appl. 39(4): 4432-4443 (2012) - [j8]Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang:
An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model. Expert Syst. Appl. 39(17): 12727-12742 (2012) - 2011
- [j7]Cookhwan Kim, Kwiseok Kwon, Woojin Chang:
How to measure the effectiveness of online advertising in online marketplaces. Expert Syst. Appl. 38(4): 4234-4243 (2011) - 2010
- [j6]Kwiseok Kwon, Jinhyung Cho, Yongtae Park:
How to best characterize the personalization construct for e-services. Expert Syst. Appl. 37(3): 2232-2240 (2010)
2000 – 2009
- 2009
- [j5]Kwiseok Kwon, Jinhyung Cho, Yongtae Park:
Influences of customer preference development on the effectiveness of recommendation strategies. Electron. Commer. Res. Appl. 8(5): 263-275 (2009) - [j4]Jinhyung Cho, Kwiseok Kwon, Yongtae Park:
Q-rater: A collaborative reputation system based on source credibility theory. Expert Syst. Appl. 36(2): 3751-3760 (2009) - [j3]Kwiseok Kwon, Jinhyung Cho, Yongtae Park:
Multidimensional credibility model for neighbor selection in collaborative recommendation. Expert Syst. Appl. 36(3): 7114-7122 (2009) - 2008
- [c1]Jinhyung Cho, Kwiseok Kwon:
Source Credibility Model for Neighbor Selection in Collaborative Web Content Recommendation. APWeb 2008: 68-80 - 2007
- [j2]Jinhyung Cho, Kwiseok Kwon, Yongtae Park:
Collaborative Filtering Using Dual Information Sources. IEEE Intell. Syst. 22(3): 30-38 (2007) - [j1]Jinhyung Cho, Kwiseok Kwon, Yongtae Park:
Implicit user credibility extraction for reputation rating mechanism in B2C e-commerce. Int. J. Intell. Inf. Database Syst. 1(3/4): 247-263 (2007)
Coauthor Index
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