Evolutionary multi-objective customer segmentation approach based on descriptive and predictive behaviour of customers: application to the banking sector.

Wed, 01 Nov 2023 00:00:00 +0100

Chiheb-Eddine Ben Ncir , Mohamed Ben Mzoughia, Alaa A. Qaffas, Waad Bouaguel:
Evolutionary multi-objective customer segmentation approach based on descriptive and predictive behaviour of customers: application to the banking sector. J. Exp. Theor. Artif. Intell. 35(8): 1201-1223 (2023)