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Elison Ai Ching Lim

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2007
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Gangseog Ryu, Elison Ai Ching Lim, Lynn Thor Ling Tan, Young Jee Han:
Preattentive processing of banner advertisements: The role of modality, location, and interference. Electron. Commer. Res. Appl. 6(1): 6-18 (2007)

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