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ORCIDManuel José Serra da Fonseca
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2020 – today
- 2023
[c10]Daniel Ladeira de Araújo
, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca, José Gabriel Andrade:
ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022. WorldCIST (4) 2023: 43-50- [c9]Mariia Popova, Manuel José Serra da Fonseca, Jorge Esparteiro Garcia, José Gabriel Andrade:
Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo. WorldCIST (4) 2023: 61-70 - [c8]Ana Santos, Jorge Esparteiro Garcia, Lia Coelho de Oliveira, Daniel Ladeira de Araújo, Manuel José Serra da Fonseca:
Integrating Online and Offline Distribution Strategies - A Portuguese Case Study. WorldCIST (4) 2023: 71-80 - [c7]José Gabriel Andrade, Adriano Sampaio, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca:
The City Makes Its Mark in a Review on Digital Communication and Citizenship. WorldCIST (4) 2023: 81-90 - [c6]Manuel Sousa Pereira, António Cardoso, Manuel José Serra da Fonseca, Joana Borges, Bruno Pereira, Tatiana Carvalho:
The Influence of In-Store Music on the Consumer's Shopping Experience. WorldCIST (4) 2023: 91-100 - [c5]Yuri Souza, Manuel José Serra da Fonseca, Sofia Cardim:
Marketing Plan for an Online Business: A Case Study. WorldCIST (4) 2023: 101-110 - 2022
- [c4]Jorge Esparteiro Garcia, Rui Lima, Manuel José Serra da Fonseca:
Search Engine Optimization (SEO) for a Company Website: A Case Study. WorldCIST (3) 2022: 524-531 - [c3]Joana Tavares, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca, Andreia Teixeira:
Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention. WorldCIST (3) 2022: 630-640 - 2021
- [c2]Bárbara Bazan, Manuel José Serra da Fonseca, Paulo Ribeiro Cardoso, Maria Castro Fonseca, Andreia Teixeira:
The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of "Made In" in the Purchase Intention. ICITS (2) 2021: 241-255 - [c1]Ana Silva, Manuel José Serra da Fonseca, Paulo Ribeiro Cardoso, Maria Castro Fonseca, Andreia Teixeira:
Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers - An Exploratory Approach. ICITS (2) 2021: 256-268
2010 – 2019
- 2016
- [i2]Helena Sofia Rodrigues, Manuel José Serra da Fonseca:
Can information be spread as a virus? Viral Marketing as epidemiological model. CoRR abs/1611.04529 (2016) - 2015
- [i1]Helena Sofia Rodrigues, Manuel José Serra da Fonseca:
Viral marketing as epidemiological model. CoRR abs/1507.06986 (2015)
Coauthor Index
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