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Vijay Viswanathan 0003

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affiliation: Northwestern University, Medill Integrated Marketing Communications, Evanston, IL, USA

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2020 – today

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2020
[j2]
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  - journals/intr/SegijnMAV20
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  - https://dblp.org/rec/journals/intr/SegijnMAV20
Claire Monique Segijn, Ewa Maslowska, Theo B. Araujo, Vijay Viswanathan:
Engaging with TV events on Twitter. Internet Res. 30(2): 381-401 (2020)

2010 – 2019

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2019
[c1]
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  dblp key:
  - conf/amcis/VakeelVS19
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Khadija Ali Vakeel, Vijay Viswanathan, Mototaka Sakashita:
Effectiveness of Real-Time Mobile Messaging: A Natural Field Experiment. AMCIS 2019
2017
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  - journals/dss/MaslowskaMV17
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Ewa Maslowska, Edward C. Malthouse, Vijay Viswanathan:
Do customer reviews drive purchase decisions? The moderating roles of review exposure and price. Decis. Support Syst. 98: 1-9 (2017)

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