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M. R. Anusree

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Journal Articles

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2018
[j3]
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Sreejesh S., M. R. Anusree, Abhilash Ponnam:
Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. Comput. Hum. Behav. 81: 325-339 (2018)
[j2]
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C. Satheesh Kumar, M. R. Anusree:
On Some Aspects of a New Class of Two-Piece Asymmetric Normal Distribution. J. Stat. Theory Appl. 17(1): 101-121 (2018)
2017
[j1]
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Sreejesh S., M. R. Anusree:
Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames. Comput. Hum. Behav. 70: 575-588 (2017)

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