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ORCIDMaría Pilar Martínez-Ruiz
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2020 – today
- 2021
[j10]María Ángeles García-Haro, María Pilar Martínez-Ruiz
, Ricardo Martinez-Cañas, Pablo Ruiz-Palomino:
Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create. J. Theor. Appl. Electron. Commer. Res. 16(6): 2051-2072 (2021)
2010 – 2019
- 2018
- [j9]Igor Barahona, Daria Micaela Hernandez, Hector Hugo Perez-Villarreal, María Pilar Martínez-Ruiz:
Identifying research topics in marketing science along the past decade: a content analysis. Scientometrics 117(1): 293-312 (2018) - 2015
- [j8]Ana Isabel Jiménez-Zarco, Inés González-González, María Pilar Martínez-Ruiz, Alicia Izquierdo Yusta:
New service innovation success: Analyzing the influence of performance indicator nature. Comput. Hum. Behav. 51: 1024-1031 (2015) - [j7]María Ángeles García-Haro, María Pilar Martínez-Ruiz, Ricardo Martinez-Cañas:
The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation. Int. J. Online Mark. 5(4): 60-83 (2015) - 2014
- [j6]Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez:
Statistical nonlinear analysis for reliable promotion decision-making. Digit. Signal Process. 33: 156-168 (2014) - 2012
- [j5]Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez:
On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison. Expert Syst. Appl. 39(17): 12772-12783 (2012) - [j4]Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez:
On the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications. Expert Syst. Appl. 39(17): 12784-12798 (2012) - [c2]Cristina Soguero-Ruíz, Francisco Javier Gimeno-Blanes, Inmaculada Mora-Jiménez, María Pilar Martínez-Ruiz, José Luis Rojo-Álvarez:
Deal Effect Curve and Promotional Models - Using Machine Learning and Bootstrap Resampling Test. ICPRAM (2) 2012: 537-540 - 2010
- [j3]Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals:
Retail pricing decisions and product category competitive structure. Decis. Support Syst. 49(1): 110-119 (2010)
2000 – 2009
- 2009
- [j2]Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals:
Using store level scanner data to improve category management decisions: Developing positioning maps. Eur. J. Oper. Res. 198(2): 666-674 (2009) - [j1]Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals:
Spatial mapping of price competition using logit-type market share models and store-level scanner-data. J. Oper. Res. Soc. 60(1): 52-62 (2009) - [c1]Enric Serradell-López, Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz:
Success Factors in IT-Innovative Product Companies: A Conceptual Framework. WSKS (2) 2009: 366-376
Coauthor Index
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