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Joel Mero

Joel Järvinen

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affiliation: University of Jyväskylä, School of Business and Economics, Finland

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2010 – 2019

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2019
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Hannele Haapio, Heikki Karjaluoto, Joel Mero:
Antecedents of Market Orientation in The Banking Sector During Its Digital Transformation. Bled eConference 2019: 45
2018
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Joel Mero:
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector. Electron. Mark. 28(2): 205-217 (2018)
2016
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Joel Järvinen, Roope Ohtonen, Heikki Karjaluoto:
Consumer Acceptance and Use of Instagram. HICSS 2016: 2227-2236
2015
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Heikki Karjaluoto, Hanna Mäkinen, Joel Järvinen:
A Firm's Activity in Social Media and Its Relationship with Corporate Reputation and Firm Performance. Bled eConference 2015: 19
2014
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Joel Järvinen, Heikki Karjaluoto:
Demonstrating the Impact of E-Marketing on Industrial Sales. Bled eConference 2014: 11

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