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Yinliang (Ricky) Tan

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affiliation: Tulane University, A. B. Freeman School of Business, New Orleans, Louisiana, USA

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2020 – today

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2022
[j5]
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Haibing Gao, Subodha Kumar, Yinliang (Ricky) Tan, Huazhong Zhao:
Socialize More, Pay Less: Randomized Field Experiments on Social Pricing. Inf. Syst. Res. 33(3): 935-953 (2022)
2020
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Subodha Kumar, Yinliang (Ricky) Tan, Lai Wei:
When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement. Inf. Syst. Res. 31(2): 589-606 (2020)
[j3]
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He Huang, Geoffrey G. Parker, Yinliang (Ricky) Tan, Hongyan Xu:
Altruism or Shrewd Business? Implications of Technology Openness on Innovations and Competition. MIS Q. 44(3) (2020)

2010 – 2019

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2016
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Yinliang (Ricky) Tan, Janice E. Carrillo, Hsing Kenny Cheng:
The Agency Model for Digital Goods. Decis. Sci. 47(4): 628-660 (2016)
2015
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Anuj Kumar, Yinliang (Ricky) Tan:
The Demand Effects of Joint Product Advertising in Online Videos. Manag. Sci. 61(8): 1921-1937 (2015)

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