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Vijay Ganesh Hariharan

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affiliation: Erasmus University, School of Economics, Rotterdam, The Netherlands

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2010 – 2019

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2015
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Vijay Ganesh Hariharan, Ram Bezawada, Debabrata Talukdar:
Aggregate Impact of Different Brand Development Strategies. Manag. Sci. 61(5): 1164-1182 (2015)

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