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Ajay K. Manrai

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1990 – 1999

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1998
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Ajay K. Manrai:
Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior. Eur. J. Oper. Res. 111(2): 189-192 (1998)
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Ajay K. Manrai, Rick L. Andrews:
Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions. Eur. J. Oper. Res. 111(2): 193-215 (1998)
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Rick L. Andrews, Ajay K. Manrai:
Feature-based elimination: Model and empirical comparison. Eur. J. Oper. Res. 111(2): 248-267 (1998)
1993
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Wayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai:
Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature. Marketing 1993: 193-257

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