V. Kumar

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

◀ ▶ joint publications with Milap Shah

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Publications

2013
[j21]
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V. Kumar, Vikram Bhaskaran, Rohan Mirchandani, Milap Shah:
Practice Prize Winner - Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey. Mark. Sci. 32(2): 194-212 (2013)

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