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Venkatesh Shankar

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

◀ ▶ joint publications with Yan Liu 0025

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> Home > Persons > Venkatesh Shankar

Publications

2015
[j7]
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Yan Liu, Venkatesh Shankar:
The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry. Manag. Sci. 61(10): 2514-2535 (2015)

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