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ORCIDCristian Borcea
- > Home > Persons > Cristian Borcea
Publications
- 2023
[c60]Achir Kalra, Chong Wang, Cristian Borcea, Yi Chen
:
Reserve Price optimization in First-Price Auctions via Multi-Task Learning. ICDM 2023: 200-209- 2020
- [c54]Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen:
To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement. WWW 2020: 2690-2696 - [i4]Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen:
To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement. CoRR abs/2002.06620 (2020) - 2019
- [j28]Chong Wang, Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen:
Webpage Depth Viewability Prediction Using Deep Sequential Neural Networks. IEEE Trans. Knowl. Data Eng. 31(3): 601-614 (2019) - [c53]Shuai Zhao, Achir Kalra, Chong Wang, Cristian Borcea, Yi Chen:
Ad Blocking Whitelist Prediction for Online Publishers. IEEE BigData 2019: 1711-1716 - [c50]Achir Kalra, Chong Wang, Cristian Borcea, Yi Chen:
Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising. KDD 2019: 2819-2827 - 2018
- [j27]Chong Wang, Shuai Zhao, Achir Kalra, Cristian Borcea, Yi Chen:
Predictive models and analysis for webpage depth-level dwell time. J. Assoc. Inf. Sci. Technol. 69(8): 1007-1022 (2018) - 2017
- [j24]Chong Wang, Achir Kalra, Li Zhou, Cristian Borcea, Yi Chen:
Probabilistic Models for Ad Viewability Prediction on the Web. IEEE Trans. Knowl. Data Eng. 29(9): 2012-2025 (2017) - [c43]Shuai Zhao, Chong Wang, Achir Kalra, Leon Vaks, Cristian Borcea, Yi Chen:
Ad Blocking and Counter-Ad Blocking: Analysis of Online Ad Blocker Usage. AMCIS 2017 - 2016
- [c39]Chong Wang, Achir Kalra, Cristian Borcea, Yi Chen:
Webpage Depth-level Dwell Time Prediction. CIKM 2016: 1937-1940 - 2015
- [c33]Chong Wang, Achir Kalra, Cristian Borcea, Yi Chen:
Viewability Prediction for Online Display Ads. CIKM 2015: 413-422 - [c31]Chong Wang, Achir Kalra, Cristian Borcea, Yi Chen:
Revenue-Optimized Webpage Recommendation. ICDM Workshops 2015: 1558-1559 - 2009
- [j6]Ankur Gupta, Achir Kalra, Daniel Boston, Cristian Borcea:
MobiSoC: a middleware for mobile social computing applications. Mob. Networks Appl. 14(1): 35-52 (2009) - 2008
- [c14]Cristian Borcea, Ankur Gupta, Achir Kalra, Quentin Jones, Liviu Iftode:
The MobiSoC middleware for mobile social computing: challenges, design, and early experiences. MOBILWARE 2008: 27
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