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BibTeX records: Rebecca Bregant
@inproceedings{DBLP:conf/ecis/BregantJBG17, author = {Rebecca Bregant and Claudia Jandl and Philipp Brune and Heiko Gewald}, editor = {Isabel Ramos and Virpi Tuunainen and Helmut Krcmar}, title = {How to Manage the Segment-of-One? {A} Framework to Reduce Customer Complexity}, booktitle = {25th European Conference on Information Systems, {ECIS} 2017, Guimar{\~{a}}es, Portugal, June 5-10, 2017}, pages = {7}, year = {2017}, url = {http://aisel.aisnet.org/ecis2017\_rp/7}, timestamp = {Thu, 13 Dec 2018 13:01:16 +0100}, biburl = {https://dblp.org/rec/conf/ecis/BregantJBG17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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