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OR Spectrum, Volume 46

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Volume 46, Number 1, March 2024

Special Issue on Predicting and Optimizing Marketing Performance in Dynamic Markets

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Daniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel:
Predicting and optimizing marketing performance in dynamic markets. 1-27
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  - journals/ors/AscherslebenS24
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Philipp Aschersleben, Winfried J. Steiner:
Dynamic pricing using flexible heterogeneous sales response models. 29-72
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  - journals/ors/BaierV24
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Daniel Baier, Sascha Voekler:
One-stage product-line design heuristics: an empirical comparison. 73-107
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  - journals/ors/Hruschka24
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Harald Hruschka:
Relevance of dynamic variables in multicategory choice models. 109-133
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  - journals/ors/WamslerVNI24
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Julia Wamsler, Denis Vuckovac, Martin Natter, Alexander Ilic:
Live shopping promotions: which categories should a retailer discount to shoppers already in the store? 135-174
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  - journals/ors/WeinmayerGW24
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Karl Weinmayer, Marion Garaus, Udo Wagner:
The impact of corporate sustainability performance on advertising efficiency. 175-209
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  - journals/ors/YangW24
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Yang Yang, Cheng-Hung Wu:
Competition and market dynamics in duopoly: the effect of switching costs. 211-235

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