default search action
Google
Google Scholar
Semantic Scholar
Internet Archive Scholar
CiteSeerX
ORCIDInternational Journal of Online Marketing, Volume 6
Volume 6, Number 1, 2016
- Sherein Hamed Abou-Warda:
The Impact of Social Relationships on Online Word-of-Mouth and Knowledge Sharing in Social Network Sites: An Empirical Study. 1-23 - Md Abdul Hai, Mohammad Masudur Rahman:
Measuring the Satisfaction Levels of Mobile Financial Services Users in Bangladesh: An Empirical Study. 24-33 - Nariman Pahlavanyali, Seyyed Mohammad Hossein Momeni:
An Empirical Study on Predicting User Acceptance of Online Apparel Shopping in Iran. 34-53 - Gordon Bowen, Richard Bowen:
Differences and Similarities: Brand Trust Offline and Online. 54-82
Volume 6, Number 2, 2016
- S. M. Riad Shams
:
Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry. 1-17 - Barry Ardley, Jialin Hardwick, Lauriane Delarue, Nick Taylor:
Mobile Phone Purchasing and Brand Presence on Facebook. 18-33 - Said Al-Hasan, Brychan C. Thomas, Ayman Mansour:
Internet Adoption and International Marketing in the Jordanian Banking Sector. 34-48 - Elisa Arrigo:
Deriving Competitive Intelligence from Social Media: Microblog Challenges and Opportunities. 49-61 - Marios D. Sotiriadis:
The Potential Contribution and Uses of Twitter by Tourism Businesses and Destinations. 62-77
Volume 6, Number 3, 2016
- Francesco Sofo, Michelle Sofo:
The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud. 1-14 - Rebecca Liu, Aysegul Eda Kop:
Does Social Media Really Help?: From Customer Involvement to New Product Success. 15-33 - Abhinita Daiya, Subhadip Roy:
User and Firm Generated Content on Online Social Media: A Review and Research Directions. 34-49 - Katherine Barnet, Sharmila Pixy Ferris:
Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media? 50-61
Volume 6, Number 4, 2016
- Amira Trabelsi Zoghlami, Karim Ben Yahia, Mourad Touzani:
Corporate Reputation and C2C Websites: An Exploratory Approach. 1-11 - Muneeza Shoaib, Hameedah Sayani:
Online Shopping: Exploring Perceptions of Digital Natives in the United Arab Emirates. 12-35 - Gyaneshwar Singh Kushwaha, Mukesh Kaushal:
E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes. 36-53 - Bela Florenthal, Mike Chen-Ho Chao:
A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter. 54-72
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.
last updated on 2024-11-08 20:36 CET by the dblp team
all metadata released as open data under CC0 1.0 license
see also: Terms of Use | Privacy Policy | Imprint
dblp was originally created in 1993 at:
since 2018, dblp has been operated and maintained by:
the dblp computer science bibliography is funded and supported by:
