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HMD - Praxis der Wirtschaftsinformatik, Volume 259

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Volume 259, February 2008

Customer & Supplier Relationship Management

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Kai Riemer:
Konzepte des Beziehungsmanagements am Beispiel von Supplier und Customer Relationships. 7-20
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Stefan Sackmann, Dennis Kundisch, Markus Ruch:
CRM, Kundenbewertung und Risk-Return-Steuerung im betrieblichen Einsatz. 21-31
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Gregor Zellner:
Identifizierung und Gestaltung neuer CRM-Prozesse. 32-41
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Clément Mengue:
Referenzmodell für das Relationship Banking. 42-52
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Konrad Walser, Thomas Myrach, Marin Gimpert:
CRM-Prozess-Outsourcing in der Telekommunikationsindustrie. 53-62
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Christian Schieder, Markus Frye:
Analytisches CRM in der Energiewirtschaft. 63-73
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Jörg Becker, Christian Heitmann, Ralf Knackstedt:
Analyse der IT-Unterstützung des Supplier Relationship Management. 74-86
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Tobias Mettler, Peter Rohner:
Supplier Relationship Management im Krankenhaus. 87-95
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Bernd Simon, Ralph Ostertag, Roland Machal, Philip Weihs:
Qualifizierung von Lieferanten über E-Learning - ein Pilotprojekt der Daimler AG. 96-104

Weitere Fachthemen

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Claudia Thonabauer, Daniela Mayr:
Gender Mainstreaming in der Wirtschaftsinformatik. 105-115

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