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Decision Support Systems, Volume 109
Volume 109, May 2018
- Yang Chen, Christy M. K. Cheung
, Chee-Wee Tan:
Omnichannel business research: Opportunities and challenges. 1-4 - Jae-Cheol Kim, Se-Hak Chun:
Cannibalization and competition effects on a manufacturer's retail channel strategies: Implications on an omni-channel business model. 5-14 - Martin Wiener
, Nadja Hoßbach, Carol Saunders:
Omnichannel businesses in the publishing and retailing industries: Synergies and tensions between coexisting online and offline business models. 15-26 - Kui Du
:
The impact of multi-channel and multi-product strategies on firms' risk-return performance. 27-38 - Shen-Tsu Wang:
Integrating KPSO and C5.0 to analyze the omnichannel solutions for optimizing telecommunication retail. 39-49 - Yang Li, Hefu Liu
, Eric T. K. Lim
, Jie Mein Goh, Feng Yang, Matthew K. O. Lee:
Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs. 50-60 - Xiao-Liang Shen
, Yangjun Li
, Yongqiang Sun
, Nan Wang
:
Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience. 61-73 - Sabiölla Hosseini, Marieluise Merz, Maximilian Röglinger, Annette Wenninger:
Mindfully going omni-channel: An economic decision model for evaluating omni-channel strategies. 74-88
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