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AdKDD@KDD 2012: Beijing, China

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Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, AdKDD '12, Beijing, China, August 12-16, 2012. ACM 2012, ISBN 978-1-4503-1545-6
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Zibin Yin, Ya Zhang, Weiyuan Chen, Richard Zong:
Discovering patterns of advertisement propagation in Sina-Microblog. 1:1-1:9
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  - conf/adkdd/TrofimovKT12
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Ilya Trofimov, Anna Kornetova, Valery A. Topinskiy:
Using boosted trees for click-through rate prediction for sponsored search. 2:1-2:6
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Yilei Wang, Bingzheng Wei, Jun Yan, Zheng Chen, Qiao Du:
Multi-objective optimization for sponsored search. 3:1-3:9
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Shawndra Hill, Aman Nalavade, Adrian Benton:
Social TV: real-time social media response to TV advertising. 4:1-4:9
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Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei:
Marketing campaign evaluation in targeted display advertising. 5:1-5:7
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Qi Zhao, Yi Zhang, Lucian Vlad Lita:
Have your cake and eat it too!: preserving privacy while achieving high behavioral targeting performance. 6:1-6:9
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Brian Dalessandro, Claudia Perlich, Ori Stitelman, Foster J. Provost:
Causally motivated attribution for online advertising. 7:1-7:9
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Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei:
Measuring dynamic effects of display advertising in the absence of user tracking information. 8:1-8:9
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Haibin Cheng, Eren Manavoglu, Ying Cui, Ruofei Zhang, Jianchang Mao:
Dynamic ad layout revenue optimization for display advertising. 9:1-9:9

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