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Publication search results
found 273 matches
- 2024
- Inês César, Ivo Pereira, Fátima Rodrigues, Vera L. Miguéis, Susana Nicola, Ana Madureira, José Luís Reis, José Paulo Marques Dos Santos, Daniel Alves de Oliveira:
A Systematic Review on Responsible Multimodal Sentiment Analysis in Marketing Applications. IEEE Access 12: 111943-111961 (2024) - Duohong Xu, Weiru Niu, Qiming Li, Hu Li, Li Cheng:
Enhancing power marketing audit through IoT and multi-sensor information fusion: A substation scenario analysis. Comput. Electr. Eng. 118: 109312 (2024) - Complexity:
Retracted: Using Clustering Analysis and Association Rule Technology in Cross-Marketing. Complex. 2024: 9873015:1-9873015:1 (2024) - Stefanos Balaskas, Georgia Kotsari, Maria Rigou:
Perspectives of Young Digital Natives on Digital Marketing: Exploring Annoyance and Effectiveness with Eye-Tracking Analysis. Future Internet 16(4): 125 (2024) - Priyal J. Borole:
Analysis and Implications of Adopting AI and Machine Learning in Marketing, Servicing, and Communications Technology. Int. J. Artif. Intell. Mach. Learn. 13: 1-11 (2024) - Ziqi Xiang:
The continuous maturity analysis of Li Ning's brand marketing through Weibo, China. Int. J. Electron. Bus. 19(1): 22-55 (2024) - Xiaodong Chen:
Consumer preference mining method of online marketing platform based on social network analysis. Int. J. Netw. Virtual Organisations 30(1): 82-99 (2024) - Chang Liu, Bo An:
Research on online free marketing mode based on social network analysis. Int. J. Netw. Virtual Organisations 30(1): 15-26 (2024) - Victor Gallego, Jessica Lingan, Alfons Freixes, Angel A. Juan, Celia Osorio:
Applying Machine Learning in Marketing: An Analysis Using the NMF and k-Means Algorithms. Inf. 15(7): 368 (2024) - Arash Khalili Nasr, Mona Rashidirad, Vignesh Yoganathan, Ashkan Salehi Sadaghiani:
CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis. Inf. Syst. Frontiers 26(3): 987-1004 (2024) - Maha Waleed Elfadel, Roslina Bt. Othman, Nik Hziman B. Nik Mat, Faten Fatehi Hamad, Hazwani Mohd Mohadis, Mahfooz Ahmed:
The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries. Inf. Serv. Use 44(2): 139-164 (2024) - Shih-Jung Wu, Rui-Dong Chiang, Han-Chi Chang:
Applying sentiment analysis in social web for smart decision support marketing. J. Ambient Intell. Humaniz. Comput. 15(3): 1927-1936 (2024) - Moon-Heum Cho, Tianxiao Yang, Zhijuan Niu, Jae Kum Kim:
Investigating what learners value in marketing MOOCs: a content analysis. J. Comput. High. Educ. 36(1): 93-115 (2024) - Tonia Ruppenthal, Nils Schweers:
Eye Tracking as an Instrument in Consumer Research to Investigate Food from A Marketing Perspective: A Bibliometric and Visual Analysis. J. Theor. Appl. Electron. Commer. Res. 19(2): 1095-1117 (2024) - Lyndon J. B. Nixon, Konstantinos Apostolidis, Evlampios Apostolidis, Damianos Galanopoulos, Vasileios Mezaris, Basil Philipp, Rasa Bocyte:
AI and data-driven media analysis of TV content for optimised digital content marketing. Multim. Syst. 30(1): 25 (2024) - María del Mar Muñoz, Sergey Kazakov, José L. Ruiz-Alba:
Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis. Oper. Res. 24(2): 24 (2024) - Yusuf Mücahit Çetinkaya, Emre Külah, Ismail Hakki Toroslu, Hasan Davulcu:
Targeted marketing on social media: utilizing text analysis to create personalized landing pages. Soc. Netw. Anal. Min. 14(1): 77 (2024) - Ting Chen, Zhiwei Zhou, Zhen Liu:
Bibliometric Analysis on Intangible Cultural Heritage and Experience Marketing in China. HCI (32) 2024: 267-280 - Gouher Ahmed, Amer Ahmed, Muhib Ahmed, Jeya Latha, Pranav Kumar:
Indian Banking Precision Marketing: A Comparative Analysis of Machine Learning Customer Segmentation Algorithms. ICCR 2024: 1-6 - Riktesh Srivastava, Mohd Abu Faiz, Joghee Shanmugan, Deepak Kalra, Anwar Al-Gasaymeh:
Technological Advancements in Marketing: A Comprehensive Review of Sentiment Analysis for Enhanced Consumer Engagement. ICCR 2024: 1-4 - Nestor Shpak, Kateryna Doroshkevych, Ihor Hrabovych:
Assessment of digital tools utilization in marketing activities of enterprises in Ukraine and EU countries using cluster analysis method. MoMLeT 2024: 304-318 - Qi Yang, Sergey I. Nikolenko, Marlo Ongpin, Ilia Gossoudarev, Yu-Yi Chu-Farseeva, Aleksandr Farseev:
SOMONITOR: Explainable Marketing Data Processing and Analysis with Large Language Models. CoRR abs/2407.13117 (2024) - 2023
- Nidhi Gupta, Sultan Singh:
Success of digital marketing model for software development industry: validation of survey based results with case study analysis. Bus. Process. Manag. J. 29(4): 929-943 (2023) - R. Rajesh:
An introduction to grey influence analysis (GINA): Applications to causal modelling in marketing and supply chain research. Expert Syst. Appl. 212: 118816 (2023) - Deepika, Shashank Vikram Pratap Singh:
Relationship marketing in online retailing: a theoretical and empirical analysis from an Indian perspective. Int. J. Bus. Inf. Syst. 44(1): 40-63 (2023) - Norbayah Mohd Suki, Yee Jia En, Norazah Mohd Suki, Siti Rosmaini Mohd Hanafi:
Smartphones Online Marketing: A Bibliometric and Visualized Analysis. Int. J. Interact. Mob. Technol. 17(8): 4-22 (2023) - Treerak Kongthanasuwan, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang, Tipaluck Krityakierne:
Market Analysis with Business Intelligence System for Marketing Planning. Inf. 14(2): 116 (2023) - Yuan Liu, Ibrahim R. Alzahrani, Refed Adnan Jaleel, Saleh Al Sulaie:
An efficient smart data mining framework based cloud internet of things for developing artificial intelligence of marketing information analysis. Inf. Process. Manag. 60(1): 103121 (2023) - Yulan Zheng:
Customer segmentation research in marketing through clustering algorithm analysis. J. Intell. Fuzzy Syst. 45(4): 5441-5448 (2023) - Elena Romero, Manuel Chica, Sergio Damas, William Rand:
Two decades of agent-based modeling in marketing: a bibliometric analysis. Prog. Artif. Intell. 12(3): 213-229 (2023)
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