Sha Yang (Selection)

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3 Anindya Ghose, Sha Yang: An empirical analysis of sponsored search performance in search engine advertising. WSDM 2008: 241-250

2 Anindya Ghose, Sha Yang: Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. WWW 2008: 219-226

1 Anindya Ghose, Sha Yang: An empirical analysis of paid placement in online advertising. ICEC 2007: 95-96

Selection of 3 from 3 records - Sha Yang has 1 coauthors

3		Anindya Ghose, Sha Yang: An empirical analysis of sponsored search performance in search engine advertising. WSDM 2008: 241-250
2		Anindya Ghose, Sha Yang: Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. WWW 2008: 219-226
1		Anindya Ghose, Sha Yang: An empirical analysis of paid placement in online advertising. ICEC 2007: 95-96