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Koen Pauwels (Selection)

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1Electronic Edition pubzone.org CiteSeerX Google scholar BibTeX bibliographical record in XMLShuba Srinivasan, Koen Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe: Do Promotions Benefit Manufacturers, Retailers, or Both? Management Science 50(5): 617-629 (2004)

Selection of 1 from 2 records - Koen Pauwels has 7 coauthors

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