Claas Müller-Lankenau (Selection)

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4 Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein: Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels. Inf. Syst. E-Business Management 4(2): 187-216 (2006)

3 Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein: Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels. Wirtschaftsinformatik 2005: 171-190

Selection of 2 from 4 records - Claas Müller-Lankenau has 2 coauthors

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4		Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein: Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels. Inf. Syst. E-Business Management 4(2): 187-216 (2006)
3		Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein: Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels. Wirtschaftsinformatik 2005: 171-190