Ivy L. B. Liu (Selection)

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2		Christy M. K. Cheung, Bo Xiao, Ivy L. B. Liu: The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions: The Moderating Role of Consumer Expertise and Consumer Involvement. HICSS 2012: 3228-3237
1		Ivy L. B. Liu, Christy M. K. Cheung, Matthew K. O. Lee: Understanding Twitter Usage: What Drive People Continue to Tweet. PACIS 2010: 92

Selection of 2 from 2 records - Ivy L. B. Liu has 3 coauthors

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