Andreas Herrmann (Selection)

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2

Stephanie Magin, René Algesheimer, Frank Huber, Andreas Herrmann: The Impact of Brand Personality and Customer Satisfaction on Customer's Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers. Electronic Markets 13(4): (2003)

Selection of 1 from 4 records - Andreas Herrmann has 9 coauthors